Despite spending many billions of dollars on Customer
Relationship Management projects, poor customer service
is still pervasive. Those projects that have succeeded
have recognized the central role of a process-oriented
approach. By understanding and supporting both the
processes within the organization and those that exist
between the fi rm and its customers, the enterprise can
reduce costs, take agility to the next level, and at the same
time, build truly effective relationships that customer’s
value. (1) The net result is top line growth at the expense
of competitors, all the while driving down costs. Read on.
Read here how Crazy John’s chose Sword Ciboodle to provide their contact centre and retail stores
with a comprehensive and consistent view of all customer information across all service
channels. Integration to more than 25 backend systems provide real-time payment
processing at point of sale, and fully leverage existing technology investment. Operational
dashboards optimise business decision making capability, giving management a
dependable view of actual as well as pipeline sales. Driven by Sword Ciboodle’s agility,
Crazy John’s can now add new mobile virtual network operator partners and uniquely
branded and bundled product suites. Read on.
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