With mobile app sales anticipated to reach $151 billion by 2017, there is no denying applications are reshaping the way organisations interact with their clients. This whitepaper looks at the factors that contributes to a compelling experience for the application end user, and how the combination of mobile application analytics and APM solution can provide deep insights that benefits both the CIO and CMO.
Empowered customers are disrupting every industry, and CIOs need to understand how technology management must adapt. This report outlines how disruptive customers can place harsh and unfamiliar demands on institutions, necessitating changes in how they develop, market, sell, and deliver products and services.
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