White Papers: CRM

Read here how Crazy John’s chose Sword Ciboodle to provide their contact centre and retail stores with a comprehensive and consistent view of all customer information across all service channels. Integration to more than 25 backend systems provide real-time payment processing at point of sale, and fully leverage existing technology investment. Operational dashboards optimise business decision making capability, giving management a dependable view of actual as well as pipeline sales. Driven by Sword Ciboodle’s agility, Crazy John’s can now add new mobile virtual network operator partners and uniquely branded and bundled product suites. Read on.

LoadRunner software is the industry standard software for performance validation. Generate real life load. Identify and diagnose problems. Deploy with high quality and confidence. Read on for more information.

How can you take advantage of next generation customer interactions to outperform the market and differentiate your business? We’ve collected together a range of resources by industry experts to help you react in the best way possible to changing CRM trends. Read more now...

Maximising customer capital means making the most of each customer interaction by creating better interfaces with your customers and, more importantly, establishing the right interface for each kind of customer. Get closer to customers - read more.

This white paper expands on the idea of Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyse results to adapt and take advantage of changing circumstances. Realise greater value from CRM, read more.