Maximising customer capital means making the most of each customer interaction by creating better interfaces with your customers and, more importantly, establishing the right interface for each kind of customer. Get closer to customers - read more.
This white paper expands on the idea of Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyse results to adapt and take advantage of changing circumstances. Realise greater value from CRM, read more.
The best CRM evaluations are conducted by analysing a combination of vendor criteria in addition to assessing product features and functionality. This white paper summarises the key questions every organisation should ask of a vendor. Read on now.
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