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White Papers: Customer Interactions


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2013 Trends to Watch: Customer Experience and Interaction
By Oracle | 27/3/2014
Don’t let your customers move faster than your company does with digital interactions. Migrate to the new interconnected service culture, powered by smart devices and the Web to beat the competition and satisfy customers. Read this document to see how you too can climb up to cloud level and use new multichannel applications as your customer service solution.
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Competitive Strategy In The Age Of The Customer
By Forrester Research | 10/2/2014
Companies like Amazon.com, Macy’s, and salesforce.com are successful because they are customer-obsessed. Empowered consumers are disrupting every industry, tearing down traditional barriers so that the only sustainable competitive advantage is knowledge of, and engagement with, those customers. Read more to find out how.
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