The BI and analytics platform market's multi year shift from IT-led enterprise reporting to business-led self-service analytics has passed the tipping point. Most new buying is of modern, business-user-centric platforms forcing a new market perspective, significantly reordering the vendor landscape.
This paper explains why, with big data, it’s not about the type, amount or speed of data, but rather what we do with that data and the speed at which we do it.
• Business intelligence reports and dashboards simply won’t give you with the level of detail and agility you need • Analytics can help gain a competitive advantage, but developing analytics maturity will help sustain that • This paper walks through each step of the analytics maturity journey, providing insights into the capabilities and tools to consider
Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.
Surprise incidences of downtime in server rooms and remote wiring closets lead to sleepless nights for many IT managers. Most can recount horror stories about how bad luck, human error, or just simple incompetence brought their server rooms down. This paper analyzes several of these incidents and makes recommendations for how a basic monitoring system can help reduce the occurrence of these unanticipated events.
Cloud computing is changing the way enterprises do business. Learn about 5 security areas you should ask your cloud provider about during your evaluation process.
Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways."
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
In the second half of 2013, the advancement of security breaches across all industries continued to rise. Within this report, we’ll explain how more than half a billion records of personally identifiable information (PII) such as names, emails, credit card numbers and passwords were leaked in 2013 - and how these security incidents show no signs of stopping.