According to Forrester, 72 per cent of customers prefer using a company’s website to answer their questions. But only 52.4 per cent actually find the information they need online. Customers want to solve their issues quickly and easily, and providing the right solutions means greater customer retention and revenue streams - but this is sometimes not the case. Download to find out more.
Getting sales territories and perfecting their associated incentive compensation plans is a challenge even for the most seasoned of sales executives. The effectiveness of a plan relies heavily on the data available and how it’s being utilised. In this global survey of 229 sales/marketing executives, we look how sales managers use data—or respond to the lack of it—in developing sales territories and incentive compensation plans.
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, Asian markets are ripe for more innovative and adept interactive engagement. In this study, we look at how marketers in the region express high hopes for digital, but hare held back with limited budgets and a region-wide lack of talent and training. Click for more
No one doubts that today's customers rely on information from many sources and engage with each other to discuss a brand - often long before a brand has any contact with them. In this environment, the challenge for marketers becomes how to engage effectively with customers across channels in a seamless, conversational way. In this whitepaper, we look at proven tips that deliver deep customer engagement.
Its a constant question, whether it is better to use an integrated all-in-one software suite or a 'best-of-breed' environment that incorporates multiple solutions. This is especially relevent when considering looking at business growth and a defined path for business maturity. In this whitepaper, we look at the experiences of different real-world practitioners and their views on reaching digital maturity.
As radical innovations in technology are increasing the importance of IT in achieving a company's core business objectives, the role of IT professionals are increasingly becoming more important. In this Economist Intelligence Union survey, we look at the predominant challenges faced by CIOs and the need for them to be more strategic in their thinking, rather than just focusing on operational matters. Click to download!
Information technology plays an increasingly significant role in determining how companies interact with customers, partners, prospects and suppliers-- and how firms function internally. This intelligence report, pulled together by the Economist, explores what it means to operate, innovate and introduce emerging technologies as a strategic CIO and offers advice to CIOs still making the transition to a more strategic role.
The Database Machine is a complete and fully integrated database system that includes all the components to quickly and easily deploy any enterprise database delivering the best performance and availability. Find out more
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