White Papers: commoditization

Futurist and consultant Geoffrey Moore—author of popular books such as Crossing the Chasm and Inside the Tornado —shares insights on the tectonic shift that is occurring in IT. Today, consumer technologies like mobile devices and social networking are driving enterprise IT, and the result is a new era that requires rapid adaptation. Moore offers wise strategies for overcoming enterprise IT challenges and using new technologies like cloud computing to increase profit margins and truly cater to end-users. Moore offers ways to succeed in a world of increasing commoditization, globalization, mobility and instant collaboration.