White Papers: communications

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The Inner Circle Guide to Multichannel Customer Contact
By Oracle | 27/3/2014
This report looks at transforming customer service by combining web, social, and contact centre; discusses business attitudes toward multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve customer communications.
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Optimize Your Campaign Testing
By SDL | 28/11/2013
Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell.
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