In CMO’s inaugural customer engagement report, we look at how Australian marketers and customer relationship managers are responding to the needs for cross-channel engagement, where the barriers still lie and the importance being placed on these activities by their wider organisation.
Private clouds enable on-demand access to a shared pool of servers, storage, applications or IT services.
Database consolidation streamlines IT infrastructure by reducing the number of databases and the number of database servers. Companies that have consolidated databases in a private cloud have cut downtime, management costs, security risks and capital expenses. At the same time, they have increased performance, availability, data quality and decision-making agility. Read more.
The information technology industry is undergoing a paradigm shift in the way computing resources are procured. Cloud computing is emerging as a key area of focus for CIOs and IT decision makers due to its ability to save costs, increase business agility and deliver IT in an on-demand manner. This paper provides insights into the adoption of cloud computing in Asia Pacific and the cloud implementation roadmap, as well as achieving cloud monitoring and service management through IT Management-as-a-Service.
In areas such as sales force automation and customer relationship management, cloud-based computing services have become the norm—and substantially improved the economics, capabilities and efficiencies customers have realised. Today, organisations can enjoy similarly substantial benefits by migrating their IT service management functions to a software-as-a-service model. This paper shows how Nimsoft Service Desk enables organisations to make the most of this opportunity.
Customer Relationship Management (CRM) is well understood among IT professionals as an application that rapidly becomes critical to an enterprise. Initially, a CRM installation is usually conceived as a tool for improving business efficiency in some singular, straightforward way. Large volumes of data eventually get moved over to the CRM systems in support of new, larger projects. Read more.
Despite spending many billions of dollars on Customer
Relationship Management projects, poor customer service
is still pervasive. Those projects that have succeeded
have recognized the central role of a process-oriented
approach. By understanding and supporting both the
processes within the organization and those that exist
between the fi rm and its customers, the enterprise can
reduce costs, take agility to the next level, and at the same
time, build truly effective relationships that customer’s
value. (1) The net result is top line growth at the expense
of competitors, all the while driving down costs. Read on.
Read here how Crazy John’s chose Sword Ciboodle to provide their contact centre and retail stores
with a comprehensive and consistent view of all customer information across all service
channels. Integration to more than 25 backend systems provide real-time payment
processing at point of sale, and fully leverage existing technology investment. Operational
dashboards optimise business decision making capability, giving management a
dependable view of actual as well as pipeline sales. Driven by Sword Ciboodle’s agility,
Crazy John’s can now add new mobile virtual network operator partners and uniquely
branded and bundled product suites. Read on.
From training worries to compatibility woes, fears of business disruption can spread when IT announces a Microsoft Office 2010 upgrade. Here's how IT can steer clear of four big upgrade mistakes. Read on.
Customer acquisition and retention is key to business survival, and with today's web-savvy consumers and business users, nowhere is the difference between good and bad service more keenly apparent than online. Protect revenue and accelerate growth - learn how to offer visitors a superior web experience.
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