In CMO’s inaugural customer engagement report, we look at how Australian marketers and customer relationship managers are responding to the needs for cross-channel engagement, where the barriers still lie and the importance being placed on these activities by their wider organisation.
In an increasingly connected world, your company’s online presence is often the first - and sometimes the only – way that your customers and clients engage with you. In this whitepaper, we look at how companies can leverage the right technology and service to deliver a secure network infrastructure - from internal communication and record-keeping to product design and financial management.
Companies like Amazon.com, Macy’s, and salesforce.com are successful because they are customer-obsessed. Empowered consumers are disrupting every industry, tearing down traditional barriers so that the only sustainable competitive advantage is knowledge of, and engagement with, those customers. Read more to find out how.
Empowered customers are disrupting every industry, and CIOs need to understand how technology management must adapt. This report outlines how disruptive customers can place harsh and unfamiliar demands on institutions, necessitating changes in how they develop, market, sell, and deliver products and services.
Delivering more products, heightened quality and shortened customers with flawless execution and minimal business interruption defines your supply chain success. This report discusses a newly developed end-to-end solution with the right tools to efficiently procure, assemble, ship and deliver the goods your customers want, when they want them.
Apple saves $5 million a year on case and email deflection, while its agents find information 47 per cent faster than before they invested in something called Transformational Knowledge. In today’s consumer-empowered marketplace, you cannot afford negative customer experiences. However many companies lack the tools and processes required to empower their employees to deliver great customer experiences. In this whitepaper, we look at how to breakdown silos and deliver great customer experiences.
More than 75 per cent of consumers have posted damaging comment on social media following a negative customer experience. Yet a whopping 70 per cent of companies have little understanding of the social media conversations featuring their brand. This whitepaper looks at how to deliver your brand promise, retain customers and increase their lifetime value with new service channels.
Companies are responding to the digital generation’s preference for online support, with new channels like Live Chat and Email Management. These mobile-friendly solutions give customers the right answers at the right time, when self-service just isn’t enough, and phone calls are undesirable. Read about these new touch points and the importance of a personalized web self-service.
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