Information is the catalyst for transformation in today's increasingly online business environment. Today it is possible to state that:
- Every industry is now an information industry whether the product or service itself is data (e.g. financial services or telecommunications) or whether the product is physical but yields data that can be instantly tracked, measured, and optimised (e.g. oil and gas, manufacturing, or logistics).
- Every role is now an information role. From finance to sales and marketing to operations, roles are being redefined to set priorities, evaluate alternatives, make decisions, and take action in response to the latest information.