Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell.
Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process.
According to Forrester, 72 per cent of customers prefer using a company’s website to answer their questions. But only 52.4 per cent actually find the information they need online. Customers want to solve their issues quickly and easily, and providing the right solutions means greater customer retention and revenue streams - but this is sometimes not the case. Download to find out more.
Getting sales territories and perfecting their associated incentive compensation plans is a challenge even for the most seasoned of sales executives. The effectiveness of a plan relies heavily on the data available and how it’s being utilised. In this global survey of 229 sales/marketing executives, we look how sales managers use data—or respond to the lack of it—in developing sales territories and incentive compensation plans.
Many Asia-Pacific organisations lack or are hindered in their ability to integrate, analyse, and extract insights from multiple internal and external databases. When it comes to big data, Asia-Pacific organisations lag behind the U.S. and Europe in data warehouse, business intelligence, and analytics investments. But don’t expect that to last. Download to find out the big shifts in marketing strategies to improve behavioural targeting and personalisation.
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, Asian markets are ripe for more innovative and adept interactive engagement. In this study, we look at how marketers in the region express high hopes for digital, but hare held back with limited budgets and a region-wide lack of talent and training. Click for more
Copyright 2013 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.