Marketing Whitepapers


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Investing in an improved customer experience
By HP | 21/8/2015
For IT professionals, catering to customer experience expectations is brand-new paradigm. This whitepaper looks at the three interconnected activities that must come together and how each of these plays a critical part in delivering an improved customer experience, with specific use cases of how progressive organizations are already innovating and reaping the benefits.
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Redefine your retail experience
By HP | 21/8/2015
This whitepaper explores how technology is fast becoming the driving force for success and innovation in the consumer and retail industries and how this ‘New Style of Business’ is impacting the marketplace and redefining relationships with customers.
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The contribution of DevOps to ICT service management
By UXC | 25/8/2014
UXC Connect’s Jesmond Psaila says that DevOps can do for IT operations what Agile did for software development. This paper demonstrates how, by combining both approaches, you can significantly improve operational efficiency and time-to-market. • Marketing and development teams want to constantly change or increase functionality, while IT operations teams want to keep the environment as stable as possible • Agile software development and virtualisation have not solved the time-to-value problem faced by marketing and IT operations teams • Recent movements in DevOps aim to address and redefine a more agile service management platform, while new tools have vastly improved functionality to configure and automate common processes
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Maximize How You Individualize
By CMOC | 26/5/2014
The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.
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Aberdeen Group Report: Enhancing Customer Experience through CIO and CMO Alignment
By Kana Software | 22/5/2014
Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.
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Profit Magazine: Everything You Know About Sales is Wrong
By Oracle | 27/3/2014
Everything You Know About Sales is Wrong. Daniel Pink, author of the book, To Sell Is Human unveils the secrets to selling - what makes sales people tick and the traits that make the best sellers successful in today’s marketplace.
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Know What Customers Want Before They Do
By Oracle | 27/3/2014
Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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Super Bowl XLVIII: The Social Story
By Oracle | 27/3/2014
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
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The Value of Social Data
By Oracle | 27/3/2014
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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Google+ Guide
By Oracle | 27/3/2014
From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage audiences and refine their strategies on this social platform. The Google+ Update, by Oracle Social Cloud (#OracleSocial), includes an overview of new features and functionality, user demographics, industry trends, and a review of best practices that will help increase the likelihood of user engagement and aid in a brand’s success in this channel.
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