The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it.
This whitepaper discusses how the BYOD mega-trend will affect businesses; explores the IT challenges involved, and outlines the technology solutions available. Read on to discover the business activity driving these trends, plus a new way to address the challenges, allowing end users the freedom to bring their choice of device to work while still affording IT the controls to ensure security and prevent data loss.
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