In this paper, we will discuss how cloud-based services, predictive analytics, social media analytics,
big data, and mobile computing are combining to take business intelligence beyond traditional
boundaries and transform the way critical decisions are made. We will also highlight Information
Builders’ solutions and share two use cases, which demonstrate how two organisations – a law
enforcement agency and a retailer – might use available tools and technologies to tap into the
wealth of information available.
IT executives are always encouraged to lead, follow or get out the way. In the case of Big Data, your best bet may be to lead. Just over half of organisations (54 percent) are already devising Big Data strategies to generate more value from existing data, according to CIO Magazine's May 2012 study, "Peer2Peer: The Changing Landscape". In this guide, we layout the benefits of Big Data and predictive analytics, give you tips on getting started and share the benefits that business have already achieved by marrying these two great powerhouses.
Reactive decision-making, while successful in the past, has proven ineffective in recent times.
Organisations can no longer wait to make critical choices after an opportunity arises or a
problem is uncovered. They must take a more proactive approach to running their businesses
by anticipating important changes, events, and trends, and taking action before they occur. Read on.
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