In this whitepaper we examine the main drivers and restraints behind internet retailing in Australia, and the state of maturity of Australian retailers in their adoption of multi-channel strategies and new technologies such as e-commerce platforms, mobile services and usage of social media. We also examine how technology developments are supporting retailers in adopting the multi-channel approach, and in particular how cloud-based solutions can significantly reduce the cost and risk for a retailer in moving to a multi-channel model.
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