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Social Networking Whitepapers


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Google+ Guide
By Oracle | 27/3/2014
From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage audiences and refine their strategies on this social platform. The Google+ Update, by Oracle Social Cloud (#OracleSocial), includes an overview of new features and functionality, user demographics, industry trends, and a review of best practices that will help increase the likelihood of user engagement and aid in a brand’s success in this channel.
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Instagram Guide
By Oracle | 27/3/2014
Who are the top 10 brands on Instagram, and what are their secrets to success with visuals—image and Video—in this white-hot platform? What might 12,000 likes per second mean for YOUR brand? In this PowerPoint-styled tutorial, Oracle Social Cloud (#OracleSocial) offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial innovators like Nike, MTV, Starbucks, Burberry, Red Bull, Ben & Jerry’s, Whole Foods and Ford, as well as upstarts like Lu Lu Lemon and Free People, SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.
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Facebook Graph Search POV
By Oracle | 27/3/2014
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
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Managing the Social Media Mix
By Oracle | 17/1/2014
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.
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Get Started with Social Relationship Management
By Oracle | 17/1/2014
Use this infographic to introduce yourself to Social Relationship Management (SRM). With this step-by-step guide, you'll learn how to engage with social fans, develop and monetize those relationships, and deliver ROI over the long term.
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The Power of Transformational Knowledge
By Oracle | 17/10/2013
Apple saves $5 million a year on case and email deflection, while its agents find information 47 per cent faster than before they invested in something called Transformational Knowledge. In today’s consumer-empowered marketplace, you cannot afford negative customer experiences. However many companies lack the tools and processes required to empower their employees to deliver great customer experiences. In this whitepaper, we look at how to breakdown silos and deliver great customer experiences.
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How to Socially Enable Your Contact Centre
By Oracle | 17/10/2013
More than 75 per cent of consumers have posted damaging comment on social media following a negative customer experience. Yet a whopping 70 per cent of companies have little understanding of the social media conversations featuring their brand. This whitepaper looks at how to deliver your brand promise, retain customers and increase their lifetime value with new service channels.
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Networking or Not working: Facing up to the Facebook Dilemma
By Symantec | 15/3/2013
Over 9.5 million people in Australia now use Facebook. The main purpose may be social, however the tool offers real opportunity for today’s businesses. Conversely, social media usage at the workplace can either dent productivity or reveal a competitive edge. Download to investigate the pros and cons of employee use of this tool.
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Controlling Peer-to-Peer and Recreational Internet Traffic
By Exinda | 26/11/2012
This paper will discuss strategies for controlling a broad range of recreational Internet traffic such as instant messaging, P2P file downloads and social networking activities that can significantly slow business applications and impact employee productivity. By implementing a solution to effectively detect, classify and control recreational traffic, including encrypted P2P traffic designed to slip past corporate firewalls, organisations can improve employee productivity, accelerate application response times, reclaim bandwidth for business-critical applications and defer costly bandwidth upgrades. Read this whitepaper.
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Social Media Guidance
By Clearswift Asia Pacific | 31/7/2012
Social networking has revolutionised the way in which companies communicate with potential customers and suppliers. However, the use of social-networking tools by a company and its employees gives rise to a number of risks of which businesses should be aware. Read more.
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