Sybase subsidiary, Sybase 365, has created a new business unit, mCommerce, to focus exclusively on expanding its presence in the mobile banking and mobile payments industry.
The new unit will be headed by former Asia Pacific VP, Matthew Talbot, who was in the regional role for four years.
"Sybase 365 has an early foot-hold in this market and will become a major enabler of the mCommerce future, as a trusted partner for financial institutions, mobile operators and merchants," he said.
Former EMEA VP, Howard Stevens, has been promoted to senior VP of international operations, taking on responsibility for the Asia Pacific.
"There are exciting synergies between these regions in both A2P and P2P messaging," Stevens said.
"Our success is without doubt borne out of motivated, high quality individuals who will work even more closely together throughout 2008 to further drive market growth."
Sybase 365 president, Marty Beard, said the company enters 2008 as the global leader in SMS and MMS interoperability and global provider of mobile services to enterprises, brands and content providers.
Sybase 365 processes more than 100 billion messages per year, reaching more than 700 mobile operators and 2.4 billion subscribers around the world.