With the virtualization industry already starting to get a little crowded, Gartner said enterprises can expect this competition to play out both in the market and in the users' IT infrastructure. As a result, the research firm advises virtualization adopters to avoid following one specific vendor's vision and develop their own heterogeneous infrastructure.
"You need to understand your own application portfolio, what to virtualize and what not to virtualize," Lawson said. "Have a pragmatic approach to virtualizing your infrastructure and don't assume one size fits all." Lawson said the factors that will help drive this along are broader scaling of virtualized environments in the hardware and better common management processes for the applications.
"If you look at the system management capabilities of virtualization vendors, it's not the big players that are succeeding at the moment, it's all the small tools guys," he said.
And as one of the "smaller guys," Lynch said Embotics has worked to partner with many of the bigger virtualization movers and shakers like VMware, Microsoft and Citrix because many customers will utilize all three of their products. Tools like V-Commander, he said, will help bridge the gap in many companies' virtualized environments.
"Hypervisor technology is getting rapidly commoditized and what really makes it work are the management systems," Lynch said. "No one wants to manage the virtual and physical data centers in two different ways, so we're starting to see folks like ourselves integrate the physical space into the server space and I think that's what will also help accelerate growth."