According to the ACMA, in 2006-07 average call cost for residential customers fell by 0.8 percent, and 23.7 percent for business customers. However, call costs for 3G customers increased, reflecting the proportion of video calls made by 3G customers.
Telstra leads market share with 42.6 percent of revenue, followed by Optus with 31.4 percent, Vodafone with 16.8 percent, and Hutchinson with 8.9 percent.
At June 30, 2007 there were 4.56 million 3G mobile phones in operation, representing a 192 percent growth since 2005-06. The recent closure of Telstra's CDMA network is expected to fuel further 3G adoption.
Functions like MMS, video calls, e-mail and Internet access are the biggest drawcards of 3G adoption.
Innovations that may soon become more widely used in the mobile sphere include the use of mobile phones for payments, following trials by Nokia using technology similar to road toll e-tags.
"Phones must be equipped with a near-field communications chip and an antenna to pick up radio frequency however the cost of the devices is expected to be only a few cents, so handset manufacturers should be easily able to incorporate this in every new device."
The report also claimed that BlackBerry's brand strength had taken a dent thanks to the Microsoft Windows Mobile OS, which allows other telecommunications firms to build compatible devices.
The report can be viewed in full here.