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SportingPulse achieves record traffic growth, signs new sports and cements position as second largest Aust online sport brand

SportingPulse, the home of grassroots sport on the internet, today confirmed that it remains the fastest growing online destination for Australian sports. SportingPulse achieved record traffic growth for the third consecutive month, signed two additional national sporting organisations – Motorcycling Australia and Bowls Australia - and its members stayed online for longer per visit.
  • 14 August, 2008 11:27

<p>Melbourne, 14 August 2008 – SportingPulse, the home of grassroots sport on the internet, today confirmed that it remains the fastest growing online destination for Australian sports. SportingPulse achieved record traffic growth for the third consecutive month, signed two additional national sporting organisations – Motorcycling Australia and Bowls Australia - and its members stayed online for longer per visit. The support of the online grassroots sports community has established SportingPulse as the second largest online sport brand in the country.</p>
<p>SportingPulse today manages the largest online community for grassroots sport in Australia and New Zealand. More than 60 sports, with over 30,000 clubs and associations representing over two million players, use its software tools to manage membership, competitions and communications.</p>
<p>The SportingPulse network in Australia experienced over 32 million page impressions during July from players and supporters, representing an increase of more than 49 percent over the corresponding period last year. This was the third consecutive month which reached an average of over one million page impressions per day.</p>
<p>Another important area of growth for SportingPulse for July was the time that its members spent online. On average visits to the site increased over 29 percent to 04:51 minutes per visit compared to July 2007.</p>
<p>For Nick Maywald, Chief Executive Officer for SportingPulse, the growth has firmly established the company as the second largest online sport brand in Australia. “Our results for July placed us seven million page impressions ahead of third place. We have our sights firmly set on reaching new records and becoming the most popular online sports brand in Australia. Our product innovations and new sports signings will contribute to closing that gap.”</p>
<p>SportingPulse further announced it has signed two new sports to its network, adding Motorcycling Australia and Bowls Australia. SportingPulse will provide its Sportzware technology to affiliated sports clubs for Motorcycling Australia and Bowls Australia free of charge. Revenue via advertising and sponsorship will be shared with member clubs. Members will be able to set up their own personal websites, called mySport. For both new sports this launches the myMotorcycling and myBowls pages where players can display their personal sporting statistics and details from any SportingPulse website.</p>
<p>Motorcycling Australia represents more than 25,000 members in more than 350 affiliated clubs across the whole range of motorcycling disciplines.</p>
<p>Motorcycling Australia Chief Executive Officer, David White believes the launch of myMotorcycling comes at an exciting time for Motorcycling Australia and motorcycling across the country.</p>
<p>“This is a wonderful way for our grassroots communities to get involved in the sport at a completely new level, in a way we would never have imagined 10 years ago. By giving our members the chance to interact socially through the internet, we are really opening the door to all sorts of possibilities,” White outlined.</p>
<p>“myMotorcycling and SportingPulse could become one of the best things to happen in this sport,” he concluded.</p>
<p>For Bowls Australia, the alliance with SportingPulse will be of great benefit to over 2,000 clubs around the country and more than 250,000 registered members – one of Australia’s largest playing bases of any sport.</p>
<p>“SportingPulse’s solutions will assist Bowls Australia to achieve many important strategic initiatives identified in Bowls Australia’s next strategic plan from 2008 – 2012. It will include addressing important issues such as marketing and communication, sport development, volunteer management and communication, and a new online community for Bowls Australia,” said Neil Dalrymple, Chief Executive Officer for Bowls Australia.</p>
<p>Ends</p>
<p>About SportingPulse
SportingPulse is the home of grassroots sport on the internet. It provides more than 60 sports with the Information Technology (IT) tools needed to manage their organisations and competitions, publish websites, communicate with participants and raise revenue. SportingPulse is used by AFL, football, basketball, netball, hockey, rugby league, touch football and additional sports in over 55 countries around the world.</p>
<p>www.sportingpulse.com</p>
<p>For further information please contact:</p>
<p>Cathryn van der Walt Boyd PR 0402 327 633 cathryn@12worlds.com</p>

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