Internet usurping TV, radio, newspapers and magazines: ACMA

ACMA research finds men more likely to access porn, video, news and sport. Women prefer education, health and social networking.

Internet usage levels by gender, January to March 2008.

Internet usage levels by gender, January to March 2008.

The top ten online activities from January to March 2008, across all categories were:

  • E-mail (98 percent)
  • Banking (72 percent)
  • News, sport or weather updates (72 percent)
  • Bill payment (66 percent)
  • Maps/directions (62 percent)
  • Directories (Yellow/White pages) (59 percent)
  • Airline ticket purchase (44 percent)
  • Instant messaging (38 percent)
  • Accommodation booking (37 percent)
  • Auctions (37 percent)

The top 10 Web sites based on Australian Internet usage:

  • Google Australia
  • Mail.live.com
  • Ninemsn
  • Facebook
  • eBay
  • MySpace
  • Google
  • YouTube
  • Yahoo
  • Wikipedia

The top 10 most common purchases in e-commerce transactions from January to March 2008:

  • Travel tickets/accommodation (28 percent)
  • Other (17 percent)
  • DVDs/videos (16 percent)
  • Books/magazines/newspapers (16 percent)
  • Gifts (15 percent)
  • None in the last three months (15 percent)
  • Toys or games (13 percent)
  • Computer software (13 percent)
  • Other clothing/shoes (13 percent)
  • Other entertainment e.g. shows/events (13 percent)

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