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Nortel targets SMBs with unified communications discount program

Nortel is making unified communications more accessible to its SMB resellers through a new discount program called the ‘My Business BCM Program’.
  • 15 October, 2008 10:00

<p>Nortel is making unified communications more accessible to its SMB resellers through a new discount program called the ‘My Business BCM Program’.</p>
<p>The program offers Nortel’s nForce partners significant discounts on its complete range of Business Communications Manager (BCM) unified communications-enabled IP PBX products, reducing the barrier to entry for the technology and giving SMBs price parity with their traditional phone systems.</p>
<p>“The My Business BCM Program effectively eliminates price as a barrier to entry to unified communications for SMBs,” says Martin Hatcher, Nortel’s SMB sales leader for Australia and New Zealand. “By pricing our BCM products at an equivalent point to traditional key telephone systems, we’re encouraging resellers to offer a more comprehensive suite of unified communications applications without having to fight their customers on price.”</p>
<p>Hatcher says that the main difference between Nortel’s BCM and traditional phone systems is the applications they support out-of-the-box.</p>
<p>“While traditional phone systems will typically include basic features like voicemail, a BCM will open up a world of new applications for SMBs, including unified messaging, fax to the desktop, and remote reporting software to name a few,” he says.</p>
<p>“SMBs are very price sensitive when it comes to justifying new technology, and this is often cited by resellers as a barrier to upgrades like unified communications,” he adds. “The My Business BCM Program will level the playing field for resellers and allow SMBs to invest in a new technology platform with the option of activating more advanced functionality as they need it.”</p>
<p>The new program is open to all nForce partners with a specialisation in the BCM product range. Partners without the BCM specialisation and unaffiliated Nortel partners should contact Martin Hatcher on (02) 8870 5451 in the first instance.</p>

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