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Australian Businesses Thrive Online With WebTrends

WebTrends revolutionises Australian online optimisation solutions
  • 22 January, 2009 16:08

<p>SYDNEY, Australia – 22 January 2009 – WebTrends, the leading provider of web analytics and online marketing solutions, are rapidly increasing their customer base across the ANZ region. Leading brands such as Flight Centre, Australian Broadcasting Corporation, Coles Group and National Australia Bank are partnering with WebTrends to develop cutting edge and engaging web analytics campaigns to get the most out of their online presence.</p>
<p>Australian businesses understand how vital web analytics is in measuring the success of their online marketing and e-business strategies. Now they are beginning to take this a step further. Industry leading organisations are utilising web analytics in conjunction with offline data to create comprehensive pictures of their customers, to enlighten them with an understanding into the drivers behind their customers’ behaviour. Businesses are mining data collected from their websites, online and offline marketing campaigns to ensure they are developing online marketing strategies that engage and motivate.</p>
<p>WebTrends products include tailored and incisive online marketing solutions and insightful web analytics products which can measure all aspects of an organisation's online presence, allowing businesses to uncover the individuals within the crowd, providing one view of their customers and their online and offline interactions with the business and to measure and reveal which visitors offer the most potential value to a business.</p>
<p>WebTrends newest revolutionary product offering, Ad Director, employs self-learning technology to manage, optimise and profitably expand a business’s entire paid-search advertising portfolio across all of the major search networks.</p>
<p>“Through WebTrends’ Ad Director, we have been able to drive sales and significantly improve our return on investment,” said Grant Waldeck, Online Marketing Manager, Flight Centre.</p>
<p>Online marketing is changing. Businesses want to really understand who their customers are, what drives them and then develop campaigns that interact with customers in the way the customer wants. “Businesses are looking for creative solutions to help them achieve a competitive advantage. Web analytics can provide a level of insight into their customers they have never had before,” said Mark Allison, Territory Manager, Australia and New Zealand of WebTrends. “We are seeing a huge demand from businesses in Australia and New Zealand who are looking to boost the performance and return on investment of their online strategies using WebTrends’ market leading solutions.”</p>
<p>“WebTrends will continue to experience phenomenal growth in Australian and New Zealand in 2009 by providing organisations with invaluable leverage and insight into their customers though state of the art marketing and online optimisation solutions,” says Mark.</p>
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<p>About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences.</p>
<p>For more information, visit: www.webtrends.com</p>
<p>WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.</p>
<p>For more information please contact:
Angela Coombes
Max Australia
02 9954 3492
angela.coombes@maxaustralia.com.au</p>

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