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Recession-Busting Marketing: Strategies top companies use to boost marketing ROI

Success in today’s budget constrained, ROI dominated marketing world can be achieved by following three best-in-class principles, according to a recent webinar from Aberdeen Group and Portrait Software.
  • 23 January, 2009 08:24

<p>Success in today’s budget constrained, ROI dominated marketing world can be achieved by following three best-in-class principles, according to a recent webinar from Aberdeen Group and Portrait Software.</p>
<p>Based on Aberdeen Group research ‘Customer analytic segmentation beyond demographics’ into best-in-class organisations; and real-life experience from Portrait Software, the webinar explored how top-performing organisations are leveraging more than just demographics for campaign segmentation, and are delivering demonstrably higher performance as a result.</p>
<p>During the webinar Ian Michiels, Aberdeen Group’s Practice Leader, Customer Management Technology Group, discussed the changing ‘real-life’ definition of SPAM, how message relevance is now king and the role heavy personalisation plays in the success of best-in-class organisations.</p>
<p>Portrait’s EVP, Sales and Marketing, Mark Smith, also noted the growing proportion of mental opt-outs due to lack of relevance, the amount of captured data that is being overlooked in campaign analytics and how one organisation achieved a 327% increase in incremental revenue and 400% ROI through the application of the three principles.</p>
<p>As noted in the webinar, the three best in class guiding principles used by organisations to weather the downturn and achieve segmentation success are:
1. Increased focus on message relevancy and intimacy to build a personal relationship
2. Apply analytics for greater results in cross-sell, up-sell and retention
3. Focus on tangible measurement</p>
<p>Due to the overwhelming response to the live webinar, a recorded version is now available on-demand at https://cc.readytalk.com/cc/schedule/display.do?udc=mimsi8dintbc</p>
<p>Further information on Portrait Software is available at www.portraitsoftware.com</p>
<p>ENDS</p>
<p>About Portrait Software
Portrait Software is listed on the London stock exchange with local offices in Sydney and Auckland and over 300 clients worldwide. Clients currently using the Portrait solution include the world’s largest building society, Nationwide Building Society in UK, with twelve million customers; a Queensland Government department; Bank of New Zealand; Merrill Lynch; IAG and the China Automobile Association in Beijing.</p>
<p>Contact Portrait Software on telephone +61 2 8004 9600 or email ContactUs@portraitsoftware.com</p>

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