Woolworths adds BI solution to department stores

BI deemed necessary for better customer service

Retail giant Woolworths has implemented an enterprise data warehousing platform to improve efficiency and insight into its store operations.

Woolworths has completed the first implementation phase of HP Neoview for information collection and operational reporting in its BIG W department stores.

The aim of the project is to provide a single view of critical business information.

Woolworths Limited group development manager Geoff Marler said enhancing operational efficiency is essential in today’s competitive market, and “improving our insights into store operations is necessary to take our customer service to the next level.”

Woolworths is also using HP’s BI services for the project along with Informatica for data integration, SAS for business analytics and the SAP-owned Business Objects for reporting.

Vice president of BI Solutions at HP Asia Pacific and Japan, Michelle Dorn, said the company is helping Woolworths create a consistent view of business data that will enable it to “realise the full potential of their business intelligence investment”.

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Tags HPwoolworthsneoviewbusiness intelligence

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