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Improve marketing results while reducing budget spend - Uplift Marketing seminars show how to improve marketing ROI

Australian marketers can gain insights into their most responsive customers and those who boost marketing ROI by attending an Uplift Modelling Seminar in Sydney or Melbourne in early July. The seminar, presented by Portrait Software, will explain, in marketer’s language, the concept and real-life application of Uplift Modelling and how it can help Australian marketers achieve better return on marketing investment.
  • 18 June, 2009 14:26

<p>Australian marketers can gain insights into their most responsive customers and those who boost marketing ROI by attending an Uplift Modelling Seminar in Sydney or Melbourne in early July.</p>
<p>According to Uplift Modelling pioneer, Dr Mark Smith, ‘marketers are continually under pressure to do-more-with-less. Uplift Modelling provides a “marketer-friendly”, data intensive approach for B2C marketers to eliminate “wasted” marketing effort and concentrate on those customers who will buy based on marketing communication.’</p>
<p>Organisations such as Norwegian mobile telco Telenor, the world’s seventh largest mobile operator, financial institutions like US Bank and Lloyd’s TSB and retail brands such as Fingerhut have proven Uplift Modelling can reduce budget spend by up to 40 percent while improving results by up to 35 percent.</p>
<p>‘There are four types of customer within your customer database,’ stated Smith. ‘One type, the “persuadables”, provide the greatest return for your marketing spend while the “sleeping-dogs” type will leave if you market to them. Getting it right can make a huge difference, even for organisations with sophisticated marketing programs, the gains can be significant.’</p>
<p>The seminar, presented by Portrait Software, will explain, in marketer’s language, the concept and real-life application of Uplift Modelling and how it can help Australian marketers achieve better return on marketing investment.</p>
<p>Dr Smith, Executive VP at Portrait Software and currently based in Boston, is in Australia as one of the keynote presenters at the ADMA Forum.</p>
<p>Seminar details:</p>
<p>Melbourne at 12 noon on 2 July 2009 (in conjunction with IAPA)
To register send an email to rsvp@iapa.org.au  (please quote `Uplift' in the subject)</p>
<p>Sydney at 5.30pm on 7 July 2009
To register go to www.portraitsoftware.com/sydneyseminar or contact Portrait Software on australia@portraitsoftware.com</p>
<p>For more details, please contact Portrait Software on 02 9276 2728 or via email on australia@portraitsoftware.com</p>

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