US virtualisation software vendor, Parellels, has expanded its reach to Australia and New Zealand in an attempt to increase its responsiveness to local customers.
A spokesperson for the company told Computerworld Australia it had established an office in Sydney in order to get closer to its customers whom the company had previously been managing from the United States.
According to the spokesperson, the company had hired two local staff to man the office -- a general manager of sales, and a sales engineer to support the technical aspects of its services.
The company has used its arrival in Australia to spruik its go-to-market strategy for its virtualisation and automation software for enterprise, consumer and cloud provider audience.
According to a statement from the company, it has had a presence in the region since 2006 through its provider partners, distributors and retail partners.
Parallels’ vice president of marketing and alliances for Asia Pacific, John Eng, said the company’s decision to open the Sydney office was a direct result of the identification of potential business in the consumer, business and service provider markets.
"The large majority of businesses in Australia and New Zealand are small-to-medium enterprises in need of high-quality IT services, but lacking the budgets to manage them in-house,” Eng said in a statement.
At this stage the company has no further plans to open additional local offices, however would likely respond to any increased customer demands.
Parallels will soon be launching its Desktop 6 for Mac OS X, which will include a number of improvements and features to link Windows and Mac on the same hardware.