RIM and Webtrends to launch analytics service for developers

The service will be available early 2011

Application developers for BlackBerry will now be able to incorporate measurement into their apps, as Research In Motion (RIM) and Webtrends announce a collaboration to deliver a free enterprise-level analytics service.

The BlackBerry Analytics Service, to launch early 2011, will enable developers to look into how customers are using their apps, then use the information to improve their apps.

RIM vice president product management, Curtis Sasaki, said the feedback from developers showed the need for access to analytics in order to improve their apps.

“With just a few lines of code, developers can add Webtrends analytics and gain access to a very broad range of insightful measurements.” Sasaki said in a statement.

The service is powered by Webtrends mobile analytics platform, and using its software development kit, developers can integrate tracking into their applications to determine relevant events, enable developers to track app use, frequency of use, loyalty of users, screens accessed and features used.

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