Mobile app use on the rise, welcome news for app developers

A growing number of people are using mobile apps and choosing data plans

The release of the latest Australian Mobile Phone Lifestyle Index (AMPLI) has brought welcoming news for mobile application developers.

The sixth annual survey, which was released by the Australian Interactive Media Industry Association (AIMIA), found an increased number of mobile owners using mobile apps and a strong growth in the use of mobile data in the Australian market.

Discussing the results of the survey of 3,758 mobile phone users, AIMIA chief executive, John Butterworth, said almost half of Australians had data included in their payment plans, while the smartphone had now become mainstream. The figure compares with just 31 per cent in 2009.

According to Mnet Group research consultant and Complete the Picture Consulting director, Dr Marisa Maio Mackay, this growth in mobile data usage would only grow.

“This new wave of ‘beginner’ users is just starting out by trialling one or two services, but there is little doubt that many of them will quickly embrace the use of mobile services and applications in their day-to-day lives,” she said in a statement.

The survey also found 82 per cent of respondents had downloaded and installed games while 73 per cent of respondents opted for geolocation-related apps.

These findings follow the news of a number of companies implementing and improving existing maps and navigation tools, which Computerworld Australia reported on.

Other popular types of apps downloaded include news and weather (70 per cent), instant messaging (IM), social networking (61 per cent) and photos, videos and movies (16 per cent), and e-books, 15 per cent.

Despite the ongoing battle between Android and the iPhone in the smartphone market, the wider handset market remained dominated by Nokia (41 per cent), the survey found.

Apple's iPhone held 21 per cent, Samsung 12 per cent, Sony Ericsson nine per cent, LG six per cent and Blackberry three per cent.

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Tags Australian Interactive Media Industry Association (AIMIA)application developmentmobility

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