LinkedIn opens Melbourne office, reaches 2 million Aussies

Partnerships with Optus and Vodafone, key to success

LinkedIn has opened an office in Melbourne after today announcing it has reached two million Australian users.

The social networking site for professionals has also increased its Australian team to 20 staff members, who will work across sales, marketing and recruitment.

LinkedIn Australia and New Zealand managing director, Cliff Rosenberg, said the increase can be attributed to local partnerships with telcos like Optus.

“Since we established local operations, we have seen strong demand and response for our recruitment,” he said.

"... We have also had success in establishing local relationships with Optus and Vodafone Hutchison Australia to offer our members free access to LinkedIn on their mobile.”

An increase in local companies using LinkedIn to hire employees was also announced, with a statement from the company saying that 18 ASX-listed companies are using the site to hire employees.

LinkedIn last month announced it had reached 100 million members worldwide and launched its Signal and Today functions; with these features building on the success of Twitter by incorporating customised news feeds into LinkedIn accounts.

The news comes as the Australian Centre of Retail Studies recently claimed that Australian retailers are still too scared to invest in social media.

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