Mobile broadband market to double revenue by 2015: Ovum

APAC to account for 49 per cent of connections worldwide

An increase in the use of smartphones will cause the Asia Pacific mobile broadband market to double its revenues by 2015, Ovum has predicted.

In a new forecast from the analyst firm, it was found that 1.5 billion mobile broadband connections will be created in the region and account for 49 per cent of connections worldwide.

Small-screen devices will account for some 79 per cent of connections by 2015, with big-screen devices like tablets lagging behind.

Ovum’s principal analyst, Steven Hartley, said the easy access factor associated with smartphones was a key factor in the popularity of these small-screen devices.

“Devices such as laptops are less affordable in these markets,” Hartley said in a statement.

“However, low-end feature phones or smartphones are much more attainable, and many consumers will use these as their only form of internet access, driving connections growth.”

Hartley said continued rises in mobile broadband connections would limit opportunities for further growth in the big-screen market of laptops and tablets.

“Consumers now expect to be able to access services such as Facebook on their mobile phone, which is why we will see handset connections far outstripping big-screen connections by 2015.”

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