Video conferencing set to soar: Ovum

Local telcos to benefit from 21 per cent increase in desktop video adoption

The adoption of video conferencing is on the rise and according to analyst firm Ovum, large enterprises are driving this trend.

A recent survey conducted by Ovum found that the increased uptake of video conferencing by Australian and New Zealand (ANZ) companies was a result of the improved quality of technology behind it.

Ovum senior analyst, Claudio Castelli, said desktop video was set to grow the most, with deployments set to increase this year.

“Not surprisingly, desktop video is expected to show the greatest growth, with 21 per cent of survey respondents expecting to deploy it in the coming year,” Castelli said in a statement.

“This percentage is greater than in other developed regions and can be explained by the fact that sites of enterprises in ANZ are more likely to be located in remote areas that are not served by MPLS or Ethernet nodes that would support high-end video services.”

The news is expected to boost sales for local telcos, with Castelli saying that investment by companies like Telstra into unified communications and video conferencing capabilities will pay off.

“Telstra, for example, has recently acquired the video integrator iVision in an attempt to lead the video conferencing market in Australia,” Castelli said.

"... Combining HD video conferencing with network services in an integrated managed proposition with end-to-end SLAs will provide an additional strong differentiator against other types of providers.”

Follow Lisa Banks on Twitter: @CapricaStar

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