IT companies have dominated the top 10 in Interbrand's Best Global Brands Report 2011, with IBM, Microsoft and Google taking out the second, third and fourth positions respectively. Intel came in at number seven, while Apple scored the ninth position and HP the tenth. Coca-Cola retained the top spot.
Apple showed the biggest year-in-year increase in brand value, jumping 58 per cent. The 2011 report also marked the debut of Taiwanese smartphone and tablet manufacturer at number 98 in the top 100 brands.
“Technology brands are a good example of a market which is leading the way in terms of responding to consumer demand and listening for insights to guide product development,” said Interbrand Australia and New Zealand CEO, Damian Borchok.