Specifically IBM found:
• Sales from mobile devices doubled, reaching 11% versus 5.5% in December 2010.
• 14.6% of all online sessions on a retailer's site were initiated from a mobile device, more than double the rate of 5.6% over the same period in 2010.
• Apple's iPhone and iPad ranked one and two for mobile device retail traffic (5.2% and 4.3% respectively). Android was third at 4.1%. Collectively iPhone and iPad accounted for 9.5 percent over the course of the month.
• Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 6.3% compared to 3.1% for all mobile devices.
BACKGROUND: The top 10 strategic technology trends for 2012
Overall, online retailers saw 7.5% growth in December 2011 over the same period last year, IBM stated. IBM's findings follow a strong November where Black Friday 2011 and Cyber Monday 2011 delivered double-digit growth over 2010.
Such numbers of course are not entirely unexpected. Gartner recently predicted that by 2015 as much as 50% of company Web sales will come through social and mobile applications. The increase will come as e-commerce vendors offer new context-aware, mobile-based applications.
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