BYOD: IT execs learn to let go of 'command and control' mindset

The consumerization of IT has some managers giving up gatekeeping. The result? More productive employees, more rewarding tech jobs.

Sesame Street's Elmo and Big Bird might be all about nurturing and empowerment, but the IT department at parent company Sesame Workshop has historically been a bit more like Oscar the Grouch in its zeal to control technology.

Like most corporate IT shops, Sesame Workshop's 25-person IT group was charged with keeping the data center running smoothly and directing whatever hardware and software platforms were put into play.

The mandate changed, however, a couple of years back when the top IT post was elevated to an executive-level position. The move was part of a plan to help advance the companywide charter of interactive customer engagement via a multitude of media, including the Web, social media networks and mobile platforms.

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