Nokia Lumia gets lift from elevator company

Lumia popular at KONE Australia, but Forrester study finds few Australian workers want Windows.

The Australian office of a lift and escalator company has seen more than 70 per cent of employees use Nokia Lumia handsets running versions of Windows Phone under its bring-your-own-device (BYOD) strategy. However, a recent Forrester study painted a less rosy picture for the popularity of Windows Phone in Australia.

KONE Australia has a hybrid BYOD strategy allowing its staff to use their private phone or choose a smartphone from a specified set of manufacturers including Nokia, Samsung, HTC and Apple.

The elevator company has offered the Lumia 610 as an option for operational employees and a Lumia 920 for director-level employees. The Lumia 800 and 710 are also options.

However, when Forrester asked Australian information workers what their next smartphone would be, only 7 per cent said they wanted a Windows Phone.

Some 35 per cent of users surveyed said they would get an Apple iPhone, while 22 per cent chose a Google Android device and only 3 per cent said they wanted a BlackBerry. The study was conducted before the January launch of BlackBerry 10.

Forrester reported that 16 per cent indicated other devices and 17 per cent said they don’t plan to use a smartphone for work.

Also, the Forrester study found that iPhone was used by 46 per cent of Australian information workers who already use smartphones for work.

Follow Adam Bender on Twitter: @WatchAdam

Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia

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Tags BYODmobilesmartphonesBlackberryAndroidapple iphoneconsumerization of ITDevicebring your own deviceNokia Lumia

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