Optus begins rolling out new pilot stores

A pilot store has already opened in Hornsby, NSW, with further pilot stores to be opened in Queensland, NSW and Victoria from March this year

The new Optus pilot store in Hornsby, NSW.

The new Optus pilot store in Hornsby, NSW.

Optus will revamp its stores and is beginning to open 10 new pilot stores across Australia.

A pilot store has already opened in Hornsby, NSW, with further pilot stores to be opened in Queensland, NSW and Victoria from March this year.

As part of the store update, Optus will provide a new ‘concept’ for customers in some stores on the east coast of Australia.

The new stores will include on-the-spot trouble shooting; providing technical advice for choosing smartphones; and backend system updates which will show a customer’s history, such as billing information.

Rohan Ganeson, managing director of sales, Optus, said the stores will aim to provide a better in-store experience for customers.

“We want interactions with Optus to exceed expectations and the feedback, both good and bad, from our pilot stores will be invaluable in helping us shape the experience for the rest of the transformation,” he said in a statement.

Optus will update more than 100 stores, with another 33 new stores across Australia to open in the next 12 months, which Optus announced in October last year.

It will add more than 200 retail staff to the telco's employee base.

The store openings follow a recent announcement from Optus that it had cut 962 staff, 9.9 per cent of its workforce, over the last 12 months.

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