LG's Optimus G smartphone was officially released in Australia today, following a lengthy delay.
The 4G-capable smartphone went on sale in Korea last September and launched in most other global markets late in 2012 but was delayed due to Australian network testing requirements, according to the company.
Despite the delay, LG is confident the Optimus G stacks up well in the Australian market.
"We feel confident and comfortable that the Optimus G is going to stack up favourably with owners of high end phones that are likely to be coming off contract over the next few months," said LG Australia's General Marketing Manager, Lambro Skropidis.
"There's some genuinely useful and innovative software overlays coupled with some hardware advancements that are sure to get some attention. I think our main challenge is just going to be to let people know about all of these advancements," he said.
The Optimus G comes with a number of LG-specific software features including a QSlide function that can display up to three apps on the screen simultaneously, a dual screen/dual play feature that allows wireless mirroring to a compatible television and the ability to display different content on the TV and the phone screen.
The Optimus G has a 4.7in IPS screen and is powered by a 1.5GHz quad-core Snapdragon S4 processor. It also has 13-megapixel camera, 32GB of internal memory, 2GB of RAM and a large 2100mAh battery.
Among the launch and promotional initiatives for the Optimus G include a television commercial that will air on mainstream Australian programming and an LG sponsorship of the Australian Formula 1 grand prix in Melbourne, trade centres and merchandising at store level, along with "in depth" and tailored training sessions and point of sale materials for retailers.
The LG Optimus G is available exclusively through Telstra in Australia and will also be sold through Telstra dealers Fone Zone, Leading Edge and JB Hi-Fi.
The phone sells for $0 upfront on Telstra's $60 "Every Day Connect" plan over 24 months, which includes $600 worth of calls, unlimited SMS messages and 1GB of data.
The Optimus G is also available on a range of other Telstra plans including $80, $100 and $130 plans, all over 24 months.