CIO Australia publisher launches CMO

New title launched in response to chief marketing officers' growing influence on enterprises' IT spend

IDG Communications, publisher of CIO Australia, Computerworld Australia and Techworld Australia, has launched a new brand targeting C-level marketing executives.

CMO is a direct response to the rise of the chief marketing officer (CMO) as technology buyer and business leader, and represents the first publication in Australia dedicated to this influential professional group.

Gartner research indicates that CMOs are expected to spend more money on technology than CIOs by 2017 as they crunch through vast amounts of data to drive customer insights, make decisions in real-time and deliver demonstrable ROI.

This evolution of marketing is the impetus behind IDG Australia's investment in CMO, according to IDG Communications managing director Davy Adams.

“We’re excited to be launching a product that sits at the intersection of technology and marketing,” Adams said.

“With the explosive growth of technology in the CMO’s office, IDG’s background as the world’s foremost IT media house is a perfect fit.”

CMO has launched as an online publication at http://www.cmo.com.au, and will be available through event programs, a print magazine and iPad edition from later this year.

The target audience includes chief marketing officers, vice-presidents and general managers of sales and marketing, chief digital officers, chief content officers, directors of customer/client experience, directors of strategic marketing and digital strategy leaders.

CMO is headed up by ICT journalist and former Australian Reseller News (ARN) Editor, Nadia Cameron, who has 14 years’ experience in ICT reporting and B2B media publishing.

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Tags marketingchief marketing officercmo

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