Alice Springs visitors and locals will be able to access three hours of free Wi-Fi every day following the rollout of a service by Tourism Northern Territory (NT) in the city’s Todd Mall.
A maximum of 200 megabytes (MB) download will be available from any Wi-Fi enabled device.
According to NT Minister for Tourism and Major Events Matt Conlan, more than 50 per cent of domestic visitors use the Internet to book tours.
The service will include a 'Welcome to Alice Springs' homepage that links users to information about Central Australian destinations, tours and accommodation.
The Wi-Fi network cost $84,227 which is being met within Tourism NT’s budget. Alice Springs Town Council is funding half the operational costs over the first two years.
The NT government also provides free Wi-Fi services on public buses in Darwin and Alice Springs.
Tourism NT has gone on a social media push via Twitter, Pinterest, Instagram and Google+ by communicating with visitors in their own language and culture.
In February 2013, international operators travelled by coach from Darwin to Alice Springs and shot videos about some of the Territory’s residents and attractions including Uluru (Ayers Rock).
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