Start-up Incoming gets smart with mobile video

NICTA spins off mobile video startup that uses machine learning techniques to select videos to load on a user's smartphone or tablet

National ICT Australia (NICTA) today announced it had spun off mobile video company Incoming.

The Sydney-based start-up produces a video recommendation engine and a content delivery network (CDN) for distributing video to mobile devices. Incoming TV preloads content on smartphones and tablets when they are connected to Wi-Fi networks.

The recommendation engine fetches material based on contextual data such as the time of day and a user's interest and employs machine learning techniques to select material that will be loaded onto the device.

Some 600,000 users have downloaded the beta version of Incoming TV, NICTA said.

The start-up has received $1.1 million in seed funding from NICTA, Australian venture capital group OneVentures, and the US-based Citrix Startup Accelerator.

OneVentures led the funding round, NICTA said.

"OneVentures believes Incoming will have significant opportunity to capture and support video mobile delivery into global markets, effectively unlocking 30 to 40 per cent of untapped mobile network capacity, which is likely to be worth up to $20 billion by 2016,” OneVentures managing partner Michelle Deaker said in a statement. Deaker is also a NICTA board member

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