Woolworths launches Meet the Grower QR code

Code will allow customers to access details about local growers who supply Woolworths

Woolworths is set to roll out a new quick response (QR) code from 1 July which will help its customers get to know local fruit and vegetable growers.

Meet the Grower packaging includes the farmers’ photo, URL, length of time supplying Woolworths and a QR code that ,when scanned, will allow customers to access more detail about the grower.

The first product to launch the program will be apples from Victorian fruit supplier Montague Fresh. The code will appear on the packaging of 57 products over the next two months and close to 100 products by Christmas 2013.

Woolworths launches grocery collection at Melbourne Airport

GS1 unveils iPhone allergy app

Woolworths traces lost trollies with mobile app

Woolworths supermarkets head of produce, Paul Harker, said that the QR code was developed in response to customer demand for transparency about where their fresh food comes from.

According to Harker, 96 per cent of fresh fruit and vegetables sold at the supermarket chain is Australian grown.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the newsletter!

Error: Please check your email address.

Tags Meet the GrowerQR codeWoolworths Group

More about QRWoolworthsWoolworths

Show Comments

Market Place

[]