Harley-Davidson US unveils its first electric prototype

Project LiveWire motorcycle not going on sale as yet, says the company

Harley-Davidson's Project LiveWire electric motorbike.

Harley-Davidson's Project LiveWire electric motorbike.

Harley-Davidson in the United States has lifted the covers off Project LiveWire, its first electric-powered motorbike.

According to Harley-Davidson Motor Company US COO and president, Matt Levatich, the project is part of a “reinvention” as the company looks to meet customer needs and emission standards in the US.

While Project LiveWire is still a prototype and not expected to go on sale in the US or overseas markets yet, Harley-Davidson has planned what it calls an Experience tour starting this month. The electric motorbike will be driven along the historical Route 66 in the US and visit 30 Harley-Davidson dealerships along the way so that select customers can test drive the bike.

In 2015, the Experience tour will continue in the US and be expanded to other countries. However, Harley-Davidson has not yet indicated if Australia is going to be paid a visit by Project LiveWire.

According to Harley-Davidson's CMO and senior vice president, Mark-Hans Richer, the bike features “instant acceleration” and a “new sound”.

“Think fighter jet on an aircraft carrier,” he said in a statement. “Project LiveWire’s sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”

Richer added that if it received positive feedback from customers during the Experience tour, Harley-Davidson may look at releasing the electric motorcycle commercially.

"One of the objectives of Project LiveWire is to gain deeper insight into market expectations – through the eyes of riders – to better understand what matters most to them regarding this type of vehicle, including applying the technology that makes a difference to them," said Richer.

Motorcycle fans can learn more about Project LiveWire by visiting the website

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

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Tags Harley-DavidsonProject LiveWireelectric motorbikeHarley-Davidson Motor Company

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