Epic Pharmacy has invested $1.5 million in Flamingo, an Australian developer of vendor relationship management (VRM) software.
Under the agreement, Epic – which provides hospital, oncology and aged care pharmacy services – and Flamingo will co-create healthcare services for Australian consumers.
The cloud-based Flamingo software is meant to aid businesses in their retention efforts by connecting the business and customer in a “co-creation laboratory” in which customers can customise how they interact with the company, what they’re looking for in the product, and other elements of the customer service experience.
With the funding from Epic, Flamingo will bring its product to healthcare insurers and service providers.
“Co-creation via Flamingo puts the customer at the centre of every business decision,” said Epic Pharmacy's managing partner, Cathie Reid. “As healthcare professionals we instinctively understood the power that a ‘patient first’ perspective can deliver.”
Reid will join the Flamingo board as part of the deal.
Flamingo CEO Catriona Wallace said most Australians today seek customised healthcare.
“With this new funding, Australians for the first time will be able to co-create a personalised experience with a health service provider to meet their own individual requirements, beyond just the product. We will also provide customers with a Personal Cloud to store and manage their own healthcare data.”