Opera grabs prime spot on Microsoft's Nokia X2, but searches go to Google
- 25 June, 2014 06:25
Microsoft's newest Android smartphone, the Nokia X2, relies on Opera as the pre-installed default browser, Norwegian developer Opera Software said today.
But Opera defaults to using Google's search engine, not Microsoft's own Bing.
The Nokia X2, which was introduced today, is an inexpensive smartphone -- priced at 99 ($135) -- that will be available next month in select markets.
A follow-up to previous Android-based smartphones from Nokia, the X2 is the first announced and prepped for sale since the Microsoft acquisition of the Finnish firm's handset business wrapped up in late April.
Microsoft has packed the Nokia X2 with its own services -- rather than ones from Google -- including Outlook.com, Skype and OneDrive, all available via Android-based apps pre-added to the device. But because Microsoft's Internet Explorer (IE) is Windows-only, it had to lean on the third-party Opera browser to fill that hole. From now on, all Nokia X smartphones will feature Opera as the default browser.
But the choice was odd in one important way: Opera's browser uses Google, not Microsoft's Bing, as the default search engine. Searches conducted through the browser will be fed into, and return results from, Google's engine -- not Microsoft's.
That's due to a contract that Opera Software has with the Mountain View search giant. That agreement, which was last negotiated in 2012, is effective until Aug. 1, 2014.
In its press release about the Nokia X2 today, Microsoft made no mention of Google's search claiming first-position rights in Opera; nor did Opera Software's corresponding release. Instead, Microsoft made a sideways reference to the disconnect by noting that a separate Bing Search app is available from the Nokia app store.
Previously, Opera was pre-installed on Nokia's X platform of Android-powered smartphones -- they debuted in February -- but was not set as the default.
In some respects, Opera was a good choice as the Nokia X2's default, what with the Norwegian company's "Opera Turbo," a feature that routes traffic through the firm's own servers, where it is aggressively compressed before it is sent to the device. The Nokia X2's target audience -- developing markets where price is paramount and most mobile users get online via pre-paid or pay-as-you-go plans -- are typically very sensitive to data usage and the associated fees.
Microsoft's strategy with Android relies on lower-priced handsets featuring the Redmond, Wash. company's own services. Both previously as well as today, the firm has used the phrase "gateway to Microsoft services" to describe that strategy. In plainer English, Microsoft hopes that customers of Nokia's lower-price Android smartphones will use those services -- such as Skype and OneDrive -- and then graduate to paying for premium service tiers, such as calling minutes on Skype and more storage space on OneDrive.
"Nokia X2: nice addition 2 line up, delivers apps consumers want & a hook into Microsoft ecosystem," said Carolina Milanesi, chief of research and head of U.S. business for Kantar WorldPanel Comtech, on Twitter today. "Success rests on how smoothly apps run."
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is firstname.lastname@example.org.
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