In the past two months alone, Twitter and Google+ have added company pages, following in Facebook's footsteps. The usefulness of each service depends on your company's needs, but to help you prioritize your efforts, here's what each has social network has to offer companies looking to engage with the public.
Stories by Angela West
As with your computer, the best defense against malware is a good offense in the form of security software. Paid mobile security apps are much better at detecting malware in Android devices than free antivirus applications, according to a study by AV Test today. If your business relies at all on smartphones, make sure that you and your employees are protected with the right mobile security package.
Google revealed its Google+ Pages for business this week. While they are a must for any business playing in the online space, however, they still leave a lot to be desired when stacked up against arch-nemesis Facebook Pages. We are only seeing the first stages of Google+ and the network may develop over time into something more useful for business, but for now the service doesn't even come close to the services that Facebook offers business.
Despite explosive growth in smartphone usage, many businesses still have a website that isn't optimized to fit on a small mobile screen. If a potential customer can't navigate your store's site from a handset, there's a good chance they'll walk over to the shop of your competitor that has a mobile-ready site.
Google has spent more than $1.4 billion on online properties and businesses in the last nine months. The Web has been buzzing about its purchase of the Zagat restaurant review brand, but the true goldmine for small businesses is with the new Google Offers.
When RIM released the BlackBerry PlayBook tablet in April, the tech sphere was overwhelmingly unimpressed. The lack of native email didn't help.
Google AdWords will now let you track calls made from mobile devices to your business after users have tapped the phone number on your website.
In the last 13 years, PayPal has expanded far beyond its initial growth spurt on auction Websites. According to its second-quarter results, the online payment service busted through the $1 billion-earnings mark and is processing more than $315 million a day in online payments.
Google+ just opened its doors to the world by enabling open signups and moving to the beta, testing phase. The nascent social network is still thin on features and ways for businesses to properly use it, but its minimalist approach has gained Google+ millions of users in a very short period.
Twitter announced its new Web Analytics service at the TechCrunch Disrupt conference on Tuesday. The product is poised to roll out to a wider audience over the next few weeks. Here's a look at what analytics for Twitter are supposed to do, and how they can benefit your company.
The Internet is abuzz with talk of Amazon's rumored streaming service for books. This news is exciting for any business, professional, or student that relies on research from original sources.
It has been widely accepted by both employees and organizations that what you say on a social media networkabout a company where you're working could get you fired. A recent decision by a judge in New York may have changed all that after he ordered five people who were fired over comments on Facebook to go back to work.
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