Stories by Alex Romanov, CEO, iSIGN Media

Proximity marketing: NFC vs. Bluetooth and Wi-Fi

Near field communication (NFC) is being hailed in some quarters as the future of mobile marketing. NFC tags that are embedded in products or on posters and signage can open a mobile browser in an NFC-enabled device (such as a smartphone) to transmit an offer or message. To start the communication, the consumer simply taps his or her smartphone to the tag to receive the transmission wirelessly.

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