Stories by By Tom Macaulay

Aviva launches algorithmic decision agent ADA to hyper-personalise marketing

Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer's "next best action" – the most effective way that a company can meet their individual needs in a specific moment.

Qlik touts 'industry's only' end-to-end data platform after Attunity buy

Qlik is rebranding itself as a cloud-first, software-as-a-service (SaaS) analytics platform following a spate of acquisitions topped by last week's US$560 million purchase of Attunity, which added data integration capabilities to Qlik's self-service business intelligence (BI) product.

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