Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer's "next best action" – the most effective way that a company can meet their individual needs in a specific moment.
Stories by By Tom Macaulay
Chelsea and Westminster Hospital Foundation NHS Trust has dramatically reduced the time spent by staff on tedious tasks after launching a Centre of Excellence for the use of robotic process automation (RPA) technology.
Robots could soon be packing up fruit and vegetable orders at Ocado after the UK online supermarket helped develop 'soft hands' that can adapt to the shape of fragile objects to handle them without the risk of damage.
Qlik is rebranding itself as a cloud-first, software-as-a-service (SaaS) analytics platform following a spate of acquisitions topped by last week's US$560 million purchase of Attunity, which added data integration capabilities to Qlik's self-service business intelligence (BI) product.
Pharmaceuticals giant AstraZeneca and London-based startup BenevolentAI have begun a "long term" collaboration aimed at using AI and machine learning to more quickly develop new treatments for chronic kidney disease and idiopathic pulmonary fibrosis.
As a research-intensive Russell Group university with around 22,000 students and 4,500 staff, the University of Exeter collects a lot of valuable information.
Rugby union is an extremely physical sport comprised of crunching tackles, rucks, scrums, mauls and line outs contested by enormous athletes.
Coronary heart disease (CHD) is the second most common cause of death in England and Wales and a condition that afflicts around 2.3 million people in the UK, but diagnosis of the disease is often complex and invasive.
Data science became the highest-paid IT profession in 2018, and is set for further growth as the tools and techniques become more accessible.
The ocean covers more than 70 percent of the Earth's surface but 95 percent of it remains unexplored.
A UK parliamentary committee has urged the government to appoint a dedicated cyber security minister to help protect the country's critical national infrastructure (CNI).
The computer systems of FIFA have been hacked once again and the football federation is braced for more damaging leaks of confidential information.
Oracle has unveiled the new Oracle Digital Assistant, an AI-powered chatbot that companies can use to quickly build their own personalised virtual assistants with conversational interfaces and built-in machine learning to understand interactions.