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  • 3 March 2017 00:45

Protected Media Joins TAG Registry to Reduce Fraud and Increase Transparency in Digital Advertising

TAG’s certification programs combat fraudulent traffic and malware, fight Internet piracy, and promote transparency in the digital advertising ecosystem.

Protected Media, a global provider of digital advertising solutions that increase media quality, announced today that it has been approved as a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.

As a TAG Registered company, Protected Media has been awarded a TAG-ID, a unique global identifier that it can share with partners to communicate and confirm its identity as a known and trusted player. Participation in the TAG Registry is a required prerequisite to participation in TAG’s certification programs to combat fraudulent traffic, combat malware, fight Internet piracy, and promote transparency across the digital advertising supply chain.

Protected Media’s solutions are designed to eliminate suspicious and underperforming traffic before it reaches the marketplace enhancing ROI for advertisers and maximizing yield for publishers.

"Marketers need assurances that their ad spend is directed at high-quality, highly engaged publishers that meet ad quality standards,” said Asaf Greiner, CEO of Protected Media. “We are looking forward to working with TAG to help fight the battle against online ad fraud and build trust in online advertising.” “Protected Media’s participation in the TAG Registry is an important contribution to helping improve the online advertising ecosystem,” said Rachel Nyswander Thomas, SVP, Operations and Public Policy for TAG. “We are delighted that Protected Media is participating in TAG’s efforts, and we look forward to building a safer, more trustworthy supply chain together.”

ABOUT PROTECTED MEDIA

Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality.

For more information, visit Protected Media.

CONTACTS: Spicetree Communications Wes Rogers US: +1 404 969 6849 UK: +44 (0)20 3287 3262 wes.rogers@spicetreecom.com

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