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  • 17 May 2018 11:48

Kaltura Launches New Video Messaging Sales Tool - Kaltura Pitch

Adds a personal dimension to digital sales cycles, overcomes ‘sales email inertia’, and boosts customer engagement

AUSTRALIA, May 17, 2018 – Kaltura (, the leading video technology provider, today unveils Kaltura Pitch, the easy-to-use sales and customer engagement tool for creating, sending and tracking personalized video messages to prospects and customers. Available immediately, Kaltura Pitch lets sales teams move away from dull text-based emails that clog up recipients’ inboxes and often don’t even get opened. The tool also incorporates detailed engagement metrics that provide sales professionals with instant feedback on how their video messages are performing. The app is available as a web version and via mobile, with the native mobile app to be released later this year.

Kaltura Pitch is fully integrated into CRMs, email platforms and prospecting platforms such as Salesforce, Hybris, Microsoft Outlook and Gmail, and improves sales outcomes by using the engaging nature of video to accelerate digital sales cycles.

Kaltura Pitch streamlines the sales process, giving sales teams the opportunity to create and send video messages at various points in the digital sales cycle to customers and prospects. For example, they can create and send introductory video messages, pre-meeting video messages, post-meeting follow-up video messages, sales enablement video demos, and RFP submission video messages.

The newest addition to Kaltura’s customer experience video solutions, which range from marketing and sales to customer education and support, Kaltura Pitch lets sales representatives easily record and send messages from their mobile phone or webcam, or even create advanced visual objects using the Kaltura authoring suite. They can add a personal note, as well as attach other digital assets, videos or documents. Kaltura automatically packages everything into a fully branded email and landing page. Sales representatives also receive notifications on when the video has been viewed, how many times it has been watched, and how much of the video was watched.

“These days, sales professionals often conduct a fully virtual sales process, and never meet, or only get very limited facetime, with their prospects. Kaltura Pitch is a game-changer because it brings a personal dimension to digital selling, and allows sales reps to make those personal connections, even from afar,” said Dr. Michal Tsur, Kaltura Co-founder, President & General Manager - Enterprise & Learning.

“We’re truly excited about Kaltura Pitch – it’s an easy-to-use tool that gives sales teams the opportunity to stand out from the crowd and accelerate their sales cycles. Plus they receive invaluable insights into how their targets are responding to their personal video messages and can then adjust their campaigns accordingly,” Tsur added.

Home to 1.10 billion digital video viewers, Asia Pacific (APAC) is pegged to lead the world in video viewership, currently accounting for more than half of the global total. However, there is tremendous room for growth, with this number representing a mere 27% of the population in APAC. Technological trends such as rapidly growing internet penetration rates are expected to quickly drive significant growth and adoption of video among APAC audiences.

“Kaltura Pitch is designed to enable sales and marketing professionals to effectively reach their target audience, leveraging video to cut through the overwhelming amount of information that is processed in today’s digital-first environment. The use of video in sales has been proven to increase conversion rates by as much as 300%, due to the engaging nature of highly personalised video messages,” shared Eylon Cohen, Managing Director of Kaltura Asia Pacific. “The success of Kaltura Pitch in Asia Pacific is anticipated to be catalysed by the region’s technological maturity and digital-savvy audiences, in which video plays a key role.”

Over the past few years, Kaltura has invested heavily in video solutions for the digital workplace, with market-leading products for executive communication, internal knowledge sharing and collaboration, and corporate learning and development. The firm is now enhancing its existing solutions for customer experience, which include dedicated video portals for customer education and support, as well as video marketing tools, with Kaltura Pitch. Kaltura has solutions across the entire video continuum covering internal and external use cases.

About Kaltura

Kaltura's mission is to power any video experience. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to three core values - openness, flexibility, and collaboration - and is the initiator and backer of the world's leading open source video management project, which is home to more than 150,000 community members.

Kaltura’s Enterprise and Learning business unit helps organizations from all industries power video across the organization, both internally – for employees and students, and externally – for customers and partners, live and VOD, on any device. Kaltura offers the tools to create and manage video that can power every department. With Kaltura’s video solutions, organizations can improve communication, drive engagement, share knowledge, increase collaboration boost creativity, and improve learning results.  For more information visit

Media Contact

PRecious Communications for Kaltura

Melinda Ilagan / Tan Yanchang

Tel: (65) 6303 0567 Ext 1001


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